【Singapore, November 21, 2025】 - The Asia Pacific Institute for Strategy (APIFS) successfully hosted a high-impact research presentation and executive forum dedicated to advancing Generative AI (GenAI) transformation for Asian enterprises. Senior leaders and executives from some of the world’s most influential multinational corporations attended the session, reflecting the region’s growing commitment to embedding AI into business strategy, operations, and organizational culture.

The event delivered cutting-edge insights, practical frameworks, and leadership models to help organizations scale GenAI adoption effectively—even as usage expands rapidly across diverse job roles and industries.

Key Research Agenda

1. Challenges of Growing Generative AI Tool Usage

Identifying barriers such as inconsistent application, tool fatigue, uneven departmental uptake, and fragmented workflows. The research outlined a systematic approach for building sustained GenAI usage across teams.

2. How to Scale GenAI During the “Interest Dip”

APIFS introduced strategies to overcome the common decline in employee engagement after the initial AI adoption hype. Leaders learned how to revitalize use cases, reinforce value, and maintain long-term momentum.

3. Adjusting GenAI Tools Based on Job Type

A capability matrix was presented to help organizations tailor GenAI tools according to different job categories—ensuring higher relevance, adoption, and performance outcomes.

4. Helping All Employees Become AI Leaders

The research emphasized the shift from AI literacy to AI leadership, equipping employees at every level to make informed decisions, lead with confidence, and champion AI-driven transformation.

5. Breaking Down AI Culture Barriers

APIFS highlighted the cultural obstacles that hinder AI adoption—such as fear of change, lack of trust, and organizational inertia—and offered actionable frameworks for building a culture of experimentation, empowerment, and continuous learning.

Participating Global & Regional Companies

APIFS is honored by the participation of senior leaders from top multinational corporations across technology, finance, energy, manufacturing, logistics, healthcare, and professional services.

Below are selected leading companies by sector:

Technology, Semiconductors & AI

Manufacturing, Industrial & Engineering

Energy, Chemicals & Sustainability

Shipping, Marine & Offshore

Transportation, Infrastructure & Construction

Financial Services, Investment & Insurance

Consumer Goods, Retail & Hospitality

Pharmaceuticals, Medical & Healthcare

Logistics, Supply Chain & Commodities

Media, Entertainment & Gaming

Professional Services, Consulting, HR & Legal

Telecommunications

Real Estate & Property

Market Research & Data

For more information about upcoming events and executive programs, please visit www.apifs.org.

About APIFS

The Asia Pacific Institute for Strategy (APIFS) is dedicated to equipping leaders with world-class research, strategic insights, and transformation frameworks. Through executive forums, industry research, and corporate advisory, APIFS supports organizations in navigating disruption and leading with clarity, capability, and confidence in the AI-driven decade ahead.

Media Contact:

Asia Pacific Institute for Strategy

Email: cs@apifs.net

Tel: (852) 3970 1828

Website: www.apifs.org

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